NEW YORK A record 80 runway shows are on the official programme at the marquee city that springs up in Bryant Park off Fifth Avenue every year, in a testimony to the health of the sector and America's seemingly unbridled passion for fashion.
Designers will be vying for the attention of hundreds of fashion editors and buyers on the look out for the next Donna Karan and Calvin Klein.
One of the most sought-after runway invitations of the week will be for the new collection by Marc Jacobs, whose signature pieces such as ballet-inspired skimmers have long set the tone on the streets.
But besides being a showcase for established industry heavyweights like Donna Karan, Ralph Lauren, Carolina Herrera, Oscar de la Renta and Michael Kors, fashion week is increasingly a battle ground for young designers.
Fledgling couturiers from around the world see the week as an unrivalled opportunity to access the massive US market and capture some of the insatiable media attention that comes with one of the world's leading fashion events.
Among the up-and-coming talents showing this year are Russian Alexander Terekhov, Australia's Toni Maticevski, Paris-based Californian Erin Fetherston and US designers from young label Vena Cava.
Others, despite their youth, already seem like veterans, including 25-year-old New Yorker Zac Posen, the design duo behind Proenza Schouler, both 28, and Californian design collective Trovata, a foursome in their 20s.
Much of the interest will be focused on the newcomer American talent.
"There is a lot of originality and creativity that is coming from the States," says Steven Kolb, executive director of the Council of Fashion Designers of America.
American fashion has in recent years evolved from the ready-to-wear collections, which while still the cornerstone of US output is giving way to a more ambitious approach, he says.
That's it from us this Month... OH here is a new segment we are doing!
We have had Fashion people around the world send us Fashion Show Snaps Here is one
From Nokia Fashion Show 2005
Have a Great Fashion Month
CJ Henderson Azani Fashion
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