A MIDST the controversy on skinny models being turned away at the recent Madrid Fashion Week, Giorgio Armani hired 75 models including lean supermodel Lily Cole to showcase four of his fashion lines in London recently.
“I was one of the first designers to use very slim models. My objective is to show ethereal, flowy clothes that move and 'drift' with the body, and in order to create this effect I look for models with a slimmer physique. However, having said that, there’s a big difference between a thin model and one who can’t even stand up on the runway,” he explains at the newly-refurbished Emporio Armani boutique at Brompton Road.
Speaking through an interpreter, he adds that it is unfortunate that stylists and the media seem to want models that are incredibly thin. It implies that for a woman to be fashionable, she has to be anorexic, he stresses.
The Italian fashion maestro has come up with a special Emporio Armani capsule collection comprising clothing, accessories, eyewear, watches, jewellery and fragrances in support of the product RED. The latter is a global business initiative launched by Bono and Bobby Shriver for the Global Fund to fight HIV and AIDS in Africa.
You can buy style and save lives. “It makes you feel less guilty when shopping,” quips Armani-devotee singer Alicia Keys.
“I’ve always considered myself to be a democratic designer and I will now dedicate myself to work on this initiative in the way I have always done, involving all those people around the world who enjoy my designs,” says Armani.
Smart, sharp and physically fit at 72 years old, the Italian couturier played host to an Armani extravaganza entitled One Night Only. Dubbed London’s biggest party this year at Earl’s Court in conjunction with the charity collaboration, traffic came to a standstill as too many A-list celebrities being dropped off in their sleek cars attracted passers-by and the obligatory paparazzi.
While his latest Spring/Summer 07 collections consisting of Giorgio Armani Prive, Giorgio Armani, Emporio Armani and Emporio Armani RED were typically Armani – refined and understated – hardly the same could be said for the guests.
Who could blame them? True to a “frock and roll” gala, the 1,300 guests including actors Leonardo DiCaprio, Kim Cattrall, Ashley Judd, Olivier Martinez and James Franco, supermodels Elle MacPherson and Jacquetta Wheeler, dancer Darcey Bussell and singer Natalie Imbruglia, were treated to an electrifying performance by Beyonce.
In a short beaded black-and-white Armani dress and four-inch sequinned heels, Beyonce shook her booty to her current hit songs Deja Vu and B’Day. “Are you ready to dance?” she yelled after the two songs and in that instance, the band played the familiar strains of Crazy In Love, prompting even Armani-clad English footballers to stand up and shake their thang.
Well that's it from us this week!
Catch ya next time....
CJ Henderson Azani Fashion
www.azanifashion.com
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